It’s no fun to walk the runway to a bunch of empty seats. Your styles deserve to be seen! But people need to know about your fashion show if they’re going to attend, and an effective marketing campaign is the only way to get the job done. Here are five tips to get more attendees at your fashion show.
Design stylish promotional posters
Of course your clothes are going to stop people in their tracks, and your marketing promotions should do the same. There’s a lot of content out there. If you want to stand out from the competition, your promotional posters need to be just as eye-catching as your fashion.
Since you’re too busy designing clothes and organizing fashion shows, you probably don’t have time to design professional promo graphics from scratch. Luckily, there are thousands of templates for fashion posters available online from websites like PosterMyWall.
Simply choose the template that best fits your style, customize the information with the easy drag-and-drop editor, and you’re ready to promote your fashion show! Print the posters to hang around town or download digital copies to upload to your website and social media channels. Templates are the best way to ensure stylish promo graphics without taking time from your busy schedule.
Upload plenty of content to social media
Social media is every marketer’s dream. It’s free to use, and there are over 5 billion users to see your marketing materials. However, with that many users comes a lot of content. And with every post, your content gets pushed a little farther down the feed. The only way to stay at the top is to upload regular, high-quality content.
Don’t just snap some cell phone pictures of the styles that’ll be at your show and call it a day. Your content needs to look better than everyone else’s if you’re going to stand out. Take the time to capture creative photos to use in your social media posts that really showcase your style. The more unique, the more you’ll stand out.
But of course, you still need to fight your content heading to the bottom of the feed over time. That’s why it’s not only about quality; it’s about quantity, too! Most marketing professionals suggest posting to social media at least once per day to ensure your content is always front and center when your followers open the app.
Run some social media ads
Every time you upload content to social media, only your followers get to see it organically. If you want to spread the word of your fashion show beyond just your followers, take out a few social media ads.
With social media ads, you pay the platform a small fee, and it’ll promote your content to the audience of your choice. You can choose target demographics like age, gender, location, and even interests. That’s right; you can send your ads to only people interested in fashion to make your marketing efforts even more effective! You can easily get thousands of views for just a few dollars per day.
Work with an influencer
Influencers are social media users with large, dedicated followings. And many of them will promote products, brands, and events (like fashion shows) for a fee.
Since you want to reach people who are interested in fashion, working with a fashion influencer is a great way to expand your marketing reach to other fashionistas like yourself. The influencer will plug your show to their followers — all of whom are also interested in fashion.
There are millions of influencers on the various social media channels. Find one who fits your fashion niche and see if they’d be interested in working with you. Typically, the larger the following, the more expensive the influencer. So keep that in mind as you begin your search.
Send personal invitations
Nobody can turn down a personal invitation. If you have specific people you really want to show up to your fashion show, why not send them a personalized invitation? In the mail. Just like the old days!
A physical invitation feels more personal. Whoever receives your invitation will know that you want them there specifically, giving them that warm, fuzzy feeling and almost guaranteeing that they’ll attend your fashion show.
Since people don’t typically like to attend events alone, let them know on the invitation that they’re free to bring as many people as they want to your show. They’ll call all their fashion-forward friends to come with them, and you’ll have only standing room left at your show.
Fill every seat at your next fashion show
Your amazing fashions deserve to be seen. And with some effective marketing, you can easily promote your next fashion show to a massive audience. Design stylish promotional posters, upload regular content to social media, run some social media ads, work with an influencer, and send a few personal invitations. When all your marketing efforts work together, there’s no way anyone will want to miss your fashion show!
